User:How to Write a Book
"Aspiring to reach your goals" How to Write a Book Review means having particular ambitions and then setting out to achieve your goals - Aim at nothing and you're guaranteed to hit it! "Staying laser-focused" means intently focusing on each area of Fresh PASSION, otherwise you'll miss the mark and not deliver your brand. "Selling your value" means understanding your return on investment (ROI), having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet, or even exceed, that potential.
"Invigorating yourself" means having the tenacity and discipline to go the distance and secure your personal and professional success - fan the flame within and catch on fire! "Omitting the negative" means learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume the valuable real estate in your head - you have so much more ahead of you! And last but surely not least, "Nailing the brand" means successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally (even in this unstable environment), which will enable you to achieve exponential personal and professional success.
Right now you're probably thinking, "Okay, it all sounds good, but do you have any proof...?" Fair question! It's one thing for me to tell you how much sweet success you can achieve following the eight steps of Fresh PASSION, but it's another thing entirely for me to show you how much you can accomplish when you add a little Fresh PASSION to your life! Let me give you a real example of the value Fresh PASSION can provide, gleaned from my own experience:
Early in my professional career, I started working in large Fortune 100 companies. I found myself bombarded with overly-prescriptive program initiatives, lofty sales goals, budget cuts, new competition, and more aggressive competitors. Rather than collapse under the weight of all these career pressures, I took the bull by the horns and started aggressively delivering the results that I thought the companies wanted. Though I was delivering the results, my career was stagnant and my wallet was filled with credit cards that were divided into two categories: Peter and Paul (as in robbing Peter to pay Paul and vice versa).