User:No-BS Manifesting Course System

But Aaker's work is gaining attentionNo-BS Manifesting Course Review not just in academia but also in corporate America: She has worked with AOL, Adobe, and Facebook, among other companies, helping them figure out how to use happiness to increase employees' productivity and woo customers. If her hypotheses are correct, marketing happiness could be one of the few ways businesses can still appeal to people in a manner that feels authentic. "The idea of brands enabling happiness and providing greater meaning in the world is powerful," Aaker says. "People have an aversion to anything that feels overly manufactured."

Aaker, who studied psychology alongside marketing, has spent the past several years researching her subject: how people find happiness, keep it, manipulate it, and use it as a resource. Her research defines happiness as "a state of well-being characterized by emotions ranging from contentment to intense joy." In 2006, when Aaker was focusing her area of study, happiness seemed, in many ways, an easier goal to attain. People felt more economically secure. The annual unemployment rate was 4.6%. The government urged Americans to buy homes, and access to credit was easy. Now, in the aftermath of the Great Recession, national morale is low; marketers see the appeal of promising happiness along with their products.

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